For more than 25 years we have helped to create powerful B2B brands built on technology-driven insights, strategic clarity and breakthrough creative ideas.
We work with disruptors and the disrupted, helping leaders to see and capture possibilities in change in order to grow, to stay relevant and keep ahead.
OUR B2B FOCUS
We understand the complexities of B2B environments and cultures. We built our business with a singular focus and purpose: to help businesses worldwide to assess, manage, grow and integrate B2B brands as strategic assets. We have helped private equity firms integrate acquisitions within a consolidation strategy, thriving mid-market challengers to position for the next level of growth, and Fortune 100 global brand leaders tell powerful narratives around a future vision.
The next big thing in corporate branding is happening now. It’s being driven by digital technology, business globalization, the fragmentation of customer segments and the need for companies and organizations to find new ways of connecting with multiple constituencies.
Today, more than ever, business leaders need the strategic clarity and confidence to make informed decisions about the future of their corporate brands. They need fresh, creative thinking and smarter tools. We have pioneered the use of research tools such the Brand Performance Platform™, a powerful, analytics-based research engine specially engineered to evaluate and position B2B brands based on data, market insights and drivers of customer choice.