Branding appears on the corporate agenda at times of change.
Every successful enterprise changes. It adapts and adjusts to market circumstances. It acquires, grows and evolves. It never stands still.
EVOLUTION OR REVOLUTION
Change can be evolutionary, as a company transitions from its original business core into new, higher-value growth markets, often spurred by technology and new competitive pressures. A tipping point is reached when the future begins to look very different than the past.
Change can also be abrupt and unexpected. A merger or an acquisition can be transformational. It can radically change the game for all concerned – channel partners, distributors, current employees and future talent, investors, analysts, suppliers, etc.
THE BRAND DIMENSION
In either case, critical brand-related questions need to be addressed: Will perceptions of our brand move us into the future with credibility? Will they hold us back? How do we integrate acquired brands and unify employees? How do we get the data to make the right decisions?
As brand strategists and designers, we help clients find greatness on the far side of change, to see opportunity in disruption, to imagine futures that might not be visible, and provide the data, strategic clarity and creative inspiration to reach it.
Areas of Specialization
Solving brand challenges across the B2B spectrum is what we do. Here are some sample areas where we have extraordinary experience and expertise.
Understanding the rationale and desired outcomes for a rebrand are critical. Having an evidence-based approach can make all the difference.
Consolidation and regulatory updates are forcing healthcare brands to rethink how they're structured, how they're positioned, and how they want to be perceived.
Mergers and Acquisitions
The coming together of brands represents the birth of something new. It's a time of difficult decision making. And it's a time when culture calls the shots.