At the heart of our approach is an evidence-based methodology that fuses business with brand strategy to give clients the informed clarity and brand power they need to move forward with confidence.
We start every engagement with an intense focus on understanding the business, the journey it’s on, what it wants to achieve, and what’s getting in the way. We are truth seekers searching for clear answers to questions such as:
- Where do you want to be as a business in 3 to 5 years?
- What’s your growth strategy? How will you achieve your vision?
- Do you have what it takes to get there (assets, products, brand equity, culture)?
- What’s holding you back?
We then apply our rigorous and imaginative thinking to the insights gathered to create and direct brand power towards a future destination aligned with corporate ambitions and growth plans.
Our Branding Services
At BrandingBusiness, we take a comprehensive approach to branding. Our rigorous process begins with evidence-based brand research and strategy, which in turn inform brand identity and set the foundation for brand engagement.
Built specifically for B2B companies, the process tightly links business and brand strategies—adding value to organizations in a tangible and measurable way.
1. Brand Research
Powerful, evidence-based brand assessment and decision-making support tools give our clients clarity and confidence about their brand strategy and its ability to support the future direction.
- Executive Workshops
- Brand Audit & Market Opportunity
- Customer & Influencer Insights
- Internal & Stakeholder Insights
- Employee Alignment & Culture Audit
2. Brand Strategy
Informed by research, the foundational building blocks of brand strategy are put in place to set the direction by some of the most experienced consultants and strategists in the industry.
- Brand Positioning Platform
- Corporate Visioning
- Brand Architecture
- Corporate Narrative & Messaging
- Brand Roadmap
3. Brand Identity
Rooted in strategy, we go beyond the rational and use the power of visual and verbal storytelling to imbue powerful, emotional expression in a brand to connect on a visceral level.
- Brand Naming
- Logo Development
- Brand Expression
- Brand Guidelines
- Branded Environments
4. Brand Engagement
Even the best strategy has no value until it is successfully implemented. We partner with clients and their internal teams to build long-term, successful relationships.
- Internal Brand Training & Adoption
- Go-to-Market Planning
- Corporate Marketing
- Website Development & Digital Strategy
- Brand Consulting & Management
Areas of Specialization
Solving brand challenges across the B2B spectrum is what we do. Here are some sample areas where we have extraordinary experience and expertise.
Understanding the rationale and desired outcomes for a rebrand are critical. Having an evidence-based approach can make all the difference.
Consolidation and regulatory updates are forcing healthcare brands to rethink how they're structured, how they're positioned, and how they want to be perceived.
Mergers and Acquisitions
The coming together of brands represents the birth of something new. It's a time of difficult decision making. And it's a time when culture calls the shots.