At the heart of our approach is an evidence-based methodology that fuses business with brand strategy to give clients the informed clarity and brand power they need to move forward with confidence.
We start every engagement with an intense focus on understanding the business, the journey it’s on, what it wants to achieve, and what’s getting in the way. We are truth seekers searching for clear answers to questions such as:
- Where do you want to be as a business in 3 to 5 years?
- What’s your growth strategy? How will you achieve your vision?
- Do you have what it takes to get there (assets, products, brand equity, culture)?
- What’s holding you back?
We then apply our rigorous and imaginative thinking to the insights gathered to create and direct brand power towards a future destination aligned with corporate ambitions and growth plans.
Our Branding Services
At BrandingBusiness, we take a comprehensive approach to branding. Our rigorous process begins with evidence-based brand research and strategy, which in turn inform brand identity and set the foundation for brand engagement.
Built specifically for B2B companies, the process tightly links business and brand strategies—adding value to organizations in a tangible and measurable way.
Areas of Specialization
Solving brand challenges across the B2B spectrum is what we do. Here are some sample areas where we have extraordinary experience and expertise.
Understanding the rationale and desired outcomes for a rebrand are critical. Having an evidence-based approach can make all the difference.
Consolidation and regulatory updates are forcing healthcare brands to rethink how they're structured, how they're positioned, and how they want to be perceived.
Mergers and Acquisitions
The coming together of brands represents the birth of something new. It's a time of difficult decision making. And it's a time when culture calls the shots.