Every successful enterprise changes. It adapts and adjusts to market circumstances. It acquires, grows and evolves. It never stands still.

EVOLUTION OR REVOLUTION

Change can be evolutionary, as a company transitions from its original business core into new, higher-value growth markets, often spurred by technology and new competitive pressures. A tipping point is reached when the future begins to look very different than the past.

Change can also be abrupt and unexpected. A merger or an acquisition can be transformational. It can radically change the game for all concerned – channel partners, distributors, current employees and future talent, investors, analysts, suppliers, etc.

THE BRAND DIMENSION

In either case, critical brand-related questions need to be addressed: Will perceptions of our brand move us into the future with credibility? Will they hold us back? How do we integrate acquired brands and unify employees? How do we get the data to make the right decisions?

As brand strategists and designers, we help clients find greatness on the far side of change, to see opportunity in disruption, to imagine futures that might not be visible, and provide the data, strategic clarity and creative inspiration to reach it.