Employer branding is more than a poster on the wall or a message on a mousepad. An Employer Brand represents an organization’s value proposition to its employee base – both present and future. It has a direct impact on employee acquisition, retention and productivity – therefore a direct link to the financial bottom line.

In today’s challenging business environment, companies and organizations face increasing competitive and social pressures that impact business performance. The need to actively align and engage employees in the delivery of strategy is now more important than ever. As the world’s highest performing companies know, actively engaged employees are more productive, more customer-focused, more loyal, and ultimately, more committed to business success.


Peter Drucker’s much-studied quote isn’t saying that strategy doesn’t matter, but rather strategy will only be successfully executed if it’s supported by an accepting corporate brand culture.

We at BrandingBusiness utilize a thorough and inclusive approach for harnessing, celebrating and energizing company culture to solidify an employer brand for clarity, consistency and future success. Beginning with an in-depth analysis and benchmarking of the existing cultural underpinnings and communications architecture, our process includes visual and verbal brand development along with a comprehensive and tailored tactical plan for introduction.


A key component of our Employer Branding methodology is the refinement or creation of an organization’s Guiding Statements – Purpose, Vision and Mission – to ensure memorability, impact and longevity throughout the employee base. BrandingBusiness uses a framework that creates clarity for how each statement works as part of a collective system with Purpose, most critically, in the center. Communicating why an organization exists is the job of the Purpose statement. It is a rallying cry and studies show it as the reason two out of three millennials say they make their employment decisions.

Whether completed as a part of a comprehensive rebranding process or as a standalone engagement, we build and implement employee engagement programs rooted and founded upon a strong, sustainable corporate brand culture that delivers on business strategy and enhances business performance.