For more than 25 years, BrandingBusiness has helped B2B organizations discover the greatness in their brands. B2B Insights is a centralized source of content designed to provide you with thought-provoking and insightful brand perspectives to help your business succeed and you to benefit professionally.

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Our Expert Opinion Podcast and internet radio show features informed and insightful exchanges with global business leaders and influencers on matters related to business and branding.

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This is your “go-to” source for insights that matter—topical, informed perspectives and practical tips on all aspects of branding written by BrandingBusiness specialists and invited contributors.

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LEARN: White Papers

Authoritative reports and guides on complex issues related to B2B branding to help you understand an issue, solve a problem, or make a decision that could have lasting business impact.

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Blog

How Tupperware Lost Its Way: From Brand Icon to Irrelevance

By Bob Kersten

Blog

Mergers and Acquisitions: A Checklist for Success

By Andrea Fabbri

Blog

What Made Wally Amos Famous? It Was More Than Just His Cookies

By Alan Brew

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The Problem with Authenticity

By Tim Price

Blog

Gold, Platinum, and the Eternal Quest for Brand Status

By Alan Brew

Blog

Overcoming AI: Rethinking the Value Components of Your Brand

By Russ Sharer

Podcast

How to Increase Your Company’s Value Through Intellectual Property

By Ryan Rieches

Blog

In a Crowded Market, PE Firms Specialize to Differentiate

By Bob Kersten

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Co-Creation: Today’s Collaborative Approach to Brand Identity Design

By Justin Garvin

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Rethinking DEI: Is it Time for a Rebrand?

By Patricia Ramirez

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B2B Insights

LISTEN: Podcast Series

READ: B2B Blog

LEARN: White Papers

What's New

Filter by Type

Filter by Subject

Blog

How Tupperware Lost Its Way: From Brand Icon to Irrelevance

Blog

Mergers and Acquisitions: A Checklist for Success

Blog

What Made Wally Amos Famous? It Was More Than Just His Cookies

Blog

The Problem with Authenticity

LEARN ABOUT OUR APPROACH

Blog

Gold, Platinum, and the Eternal Quest for Brand Status

Blog

Overcoming AI: Rethinking the Value Components of Your Brand

Podcast

How to Increase Your Company’s Value Through Intellectual Property

Blog

In a Crowded Market, PE Firms Specialize to Differentiate

LISTEN TO OUR LATEST PODCAST

Blog

Co-Creation: Today’s Collaborative Approach to Brand Identity Design

Blog

Rethinking DEI: Is it Time for a Rebrand?

We can help with your branding challenge