For more than 25 years, BrandingBusiness has helped B2B organizations discover the greatness in their brands. B2B Insights is a centralized source of content designed to provide you with thought-provoking and insightful brand perspectives to help your business succeed and you to benefit professionally.

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Our Expert Opinion Podcast and internet radio show features informed and insightful exchanges with global business leaders and influencers on matters related to business and branding.

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This is your “go-to” source for insights that matter—topical, informed perspectives and practical tips on all aspects of branding written by BrandingBusiness specialists and invited contributors.

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LEARN: White Papers

Authoritative reports and guides on complex issues related to B2B branding to help you understand an issue, solve a problem, or make a decision that could have lasting business impact.

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Blog

Britain’s Monarchy: For Things to Remain the Same, Then Things Must Change

By Alan Brew

Blog

Five Tips for Positively Engaging Employees in a Renaming Process

By Bob Kersten

Blog

What SVB’s Board, and Most Boards, are Missing

By Jeff Majtyka, Founder and President, Ellipsis

Blog

Why Now is the Right Time to Invest in the Future of Your Brand

By Ryan Rieches

Podcast

AI and the Future of Naming – Will it Put us Out of Business?

By Andrea Fabbri

Blog

Some Names do More than Just Name Things – They Bring Ideas to Life

By Bob Kersten

Blog

ChatGPT: Friend or Foe for Marketing Professionals?

By Patricia Ramirez

Blog

When It Comes to Client Work, None of Us Is as Smart as All of Us

By Alan Brew

Podcast

The Critical Components of Successful Brand Implementation and Why They Are so Often Overlooked

By Bob Kersten

Blog

Al Ries, Jack Trout and the Book that Changed Branding Forever

By Alan Brew

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B2B Insights

LISTEN: Podcast Series

READ: B2B Blog

LEARN: White Papers

What's New

Filter by Type

Filter by Subject

Blog

Britain’s Monarchy: For Things to Remain the Same, Then Things Must Change

Blog

Five Tips for Positively Engaging Employees in a Renaming Process

Blog

What SVB’s Board, and Most Boards, are Missing

Blog

Why Now is the Right Time to Invest in the Future of Your Brand

LEARN ABOUT OUR APPROACH

Podcast

AI and the Future of Naming – Will it Put us Out of Business?

Blog

Some Names do More than Just Name Things – They Bring Ideas to Life

Blog

ChatGPT: Friend or Foe for Marketing Professionals?

Blog

When It Comes to Client Work, None of Us Is as Smart as All of Us

LISTEN TO OUR LATEST PODCAST

Podcast

The Critical Components of Successful Brand Implementation and Why They Are so Often Overlooked

Blog

Al Ries, Jack Trout and the Book that Changed Branding Forever

We can help with your branding challenge