B2B Insights

For more than 25 years, BrandingBusiness has helped B2B organizations discover the greatness in their brands. B2B Insights is a centralized source of content designed to provide you with thought-provoking and insightful brand perspectives to help your business succeed and you to benefit professionally.

What's New

Blog

Britain’s Monarchy: For Things to Remain the Same, Then Things Must Change

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Blog

Five Tips for Positively Engaging Employees in a Renaming Process

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Blog

What SVB’s Board, and Most Boards, are Missing

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Blog

Why Now is the Right Time to Invest in the Future of Your Brand

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LEARN ABOUT OUR APPROACH

Podcast

AI and the Future of Naming – Will it Put us Out of Business?

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Blog

Some Names do More than Just Name Things – They Bring Ideas to Life

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Blog

ChatGPT: Friend or Foe for Marketing Professionals?

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Blog

When It Comes to Client Work, None of Us Is as Smart as All of Us

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LISTEN TO OUR LATEST PODCAST

Podcast

The Critical Components of Successful Brand Implementation and Why They Are so Often Overlooked

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Blog

Al Ries, Jack Trout and the Book that Changed Branding Forever

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