For more than 25 years, BrandingBusiness has helped B2B organizations discover the greatness in their brands. B2B Insights is a centralized source of content designed to provide you with thought-provoking and insightful brand perspectives to help your business succeed and you to benefit professionally.

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Our Expert Opinion Podcast and internet radio show features informed and insightful exchanges with global business leaders and influencers on matters related to business and branding.

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This is your “go-to” source for insights that matter—topical, informed perspectives and practical tips on all aspects of branding written by BrandingBusiness specialists and invited contributors.

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Authoritative reports and guides on complex issues related to B2B branding to help you understand an issue, solve a problem, or make a decision that could have lasting business impact.

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The Art of Perfection: Why Steinway’s Brand Continues to Resonate Across Generations

By Andrea Fabbri

Blog

Starbucks’ “Back to Roots”: Third Time Might Not Be a Charm

By Bob Kersten

Blog

The Human Advantage: Emotional Intelligence and Intuition in an AI-Driven World

By Andrea Fabbri

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When is the Best Time to Launch a New Brand

By Justin Garvin

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How Tupperware Lost Its Way: From Brand Icon to Irrelevance

By Bob Kersten

Blog

Mergers and Acquisitions: A Checklist for Success

By Andrea Fabbri

Blog

What Made Wally Amos Famous? It Was More Than Just His Cookies

By Alan Brew

Blog

The Problem with Authenticity

By Tim Price

Blog

Gold, Platinum, and the Eternal Quest for Brand Status

By Alan Brew

Blog

Overcoming AI: Rethinking the Value Components of Your Brand

By Russ Sharer

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B2B Insights

LISTEN: Podcast Series

READ: B2B Blog

LEARN: White Papers

What's New

Filter by Type

Filter by Subject

Blog

The Art of Perfection: Why Steinway’s Brand Continues to Resonate Across Generations

Blog

Starbucks’ “Back to Roots”: Third Time Might Not Be a Charm

Blog

The Human Advantage: Emotional Intelligence and Intuition in an AI-Driven World

Blog

When is the Best Time to Launch a New Brand

LEARN ABOUT OUR APPROACH

Blog

How Tupperware Lost Its Way: From Brand Icon to Irrelevance

Blog

Mergers and Acquisitions: A Checklist for Success

Blog

What Made Wally Amos Famous? It Was More Than Just His Cookies

Blog

The Problem with Authenticity

LISTEN TO OUR LATEST PODCAST

Blog

Gold, Platinum, and the Eternal Quest for Brand Status

Blog

Overcoming AI: Rethinking the Value Components of Your Brand

We can help with your branding challenge