B2B Insights

For more than 25 years, BrandingBusiness has helped B2B organizations discover the greatness in their brands. B2B Insights is a centralized source of content designed to provide you with thought-provoking and insightful brand perspectives to help your business succeed and you to benefit professionally.

What's New

Blog

Al Ries, Jack Trout and the Book that Changed Branding Forever

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Blog

Qualify Leads, Build Value and Avoid Being Ghosted and Snowplowed

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Blog

Employee Photography: Making Your People an Effective Part of Your Visual Brand

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Blog

Has TotalEnergies Put a Target on its Own Back With its New Rebrand?

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LEARN ABOUT OUR APPROACH

Blog

The Five Dos and Don’ts of Market Research

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Podcast

Positioning the Home as a Product – and Changing an Industry’s Antiquated Practices

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Blog

Can Netflix Escape the Dark Forces of Competition as Time Runs Out for Our Digital Hero?

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Blog

“Brand Diffusion” Could Be Costing Your Company Millions of Dollars – What Can Be Done About It?

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LISTEN TO OUR LATEST PODCAST

Podcast

What It Takes to Create and Successfully Launch a Transformational New Brand

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Blog

The Three Vital Brand Considerations To Increase the Success of a Private Equity Deal

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