White Papers

Move forward with clarity and confidence.
Authoritative reports and guides on complex scenarios related to B2B branding to help you understand an issue, solve a problem, or make a decision that could have lasting business impact.

Whitepaper

10 Lessons from the Front Lines of Naming

By Alan Brew

Whitepaper

The Critical Guiding Role of the Brand Council in Times of Corporate Change

By Alan Brew

Whitepaper

How-to Guide for Healthcare Branding & Marketing

Whitepaper

Learnings From the Trenches: 25 Years on the Front Lines of Branding

By BrandingBusiness

Whitepaper

Taming Brand Profusion: The Definitive Guide to Brand Architecture

By Alan Brew

Whitepaper

The Pivotal Differences Between B2B & B2C Branding

By Alan Brew

Whitepaper

Building Blocks of Brand Equity—The Intangible Capital

By Alan Brew

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