White Papers

Move forward with clarity and confidence.
Authoritative reports and guides on complex scenarios related to B2B branding to help you understand an issue, solve a problem, or make a decision that could have lasting business impact.

Whitepaper

Learnings From the Trenches: 25 Years on the Front Lines of Branding

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Whitepaper

Taming Brand Profusion: The Definitive Guide to Brand Architecture

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Whitepaper

The Pivotal Differences Between B2B & B2C Branding

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Whitepaper

Building Blocks of Brand Equity—The Intangible Capital

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