Learnings From the Trenches: 25 Years on the Front Lines of Branding

By BrandingBusiness

It was an auspicious year.

In 1994, there was no Google, no iPhone, no Netflix and the world was playing Donkey Kong on hand-held devices and listening to a band called Boyz II Men.

Even so, two momentous things happened that year.

Tim Berners-Lee, the computer scientist, launched something he called the World Wide Web on an unsuspecting world and, somewhat more modestly, the company that today is BrandingBusiness was founded in Huntington Beach, California.

In the intervening 25 years, the Web as we now call it made the possible the Internet which has transformed virtually every aspect of how we live and work.

And our great achievement? Well, unlike the other 90 percent of startups founded that year, we are still here. And we like to think we have made an impact in our world of branding.