Helen Gould

Helen is a namer’s namer. With a degree in linguistics from Harvard and an MBA from Stanford Graduate School of Business she brings a completely original perspective on how names work in the business world which she has applied with great success. In every engagement she aims to reduce complexity to make brands as clear and focused as possible—without losing the depth that makes them meaningful and compelling. A long-time team member with BrandingBusiness, Helen has led strategy, brand architecture, and naming for a diverse set of clients, including PayPal, eBay, Anthem, Hewlett Packard Enterprise, Rothy’s, and One Workplace.