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Tom leads BrandingBusiness’ London team of highly-experienced brand strategists, researchers, and designers to manage delivery of projects for clients across the EMEA region.
Tom’s strengths in aligning organizational objectives with market opportunity via creative brand strategy and its role in stakeholder engagement have been applied to the advantage of clients such as Adecco, Airbus, American Express, ArcelorMittal, Aviva, Carlson Wagonlit Travel, Ernst & Young, HSBC, London Stock Exchange, Mazda Motors, Quintiles, Raytheon, Thales Group, Unilever and Visa.
Tom’s early career was in international commercial/marketing management roles with engineering and electronics businesses. Following his MBA, he became Principal Consultant at the UK’s then largest Strategic Marketing Consultancy, pFour, then on to become Strategy Director for WPP’s first digital agency. Prior to founding BrandingBusiness EMEA, Tom was the Managing Partner of the Strategy and Insight arm of an awards winning B2B marcomms agency, Gravity Global.