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Annie has over fifteen years of diverse marketing experience and her business acumen to help companies build value. She has worked on global projects for Alere Health, Samsung, Lockheed-Martin, LexisNexis, Kia Motors, Novartis Diagnostics, Pearson and LG.
Taking an evidence-based approach, Annie specializes in designing and managing market research programs to unearth valuable business and consumer insights that help to identify the total brand opportunity for a company or product. She has led global research and strategy projects for hundreds of companies and products ranging from digital technologies, healthcare and e-commerce start-ups.
Prior to joining BrandingBusiness, Annie played an integral role at Sega of America to bring one of Sega’s biggest franchise brands to market. She started her career at Goodby, Silverstein and Partners implementing digital campaigns for Wall Street Journal and Hewlett-Packard.
Annie holds an MBA in Marketing from University of California Davis and a Bachelor’s degree in Communications from University of California Santa Barbara.