Here you'll find timely, topical takes on the role of branding in the B2B world. Authored by Ryan Rieches, Ray Baird and Alan Brew of RiechesBaird, along with guest bloggers, this blog is a companion to the Branding Business™ Internet radio show.
Branding Business is a corporate branding methodology that embraces business strategy to enhance business performance. Brand-building in the B2B world is fundamentally different than it is in the high-volume/low margin, closed–end transactional world of B2C. The distinct branding implications of a considered purchase warrant special attention–the kind given here.
There are all sorts of permutations within the framework of a Branded House and a House of Brands. This post explores the brand architecture and brand portfolios of B2B and B2C companies.
Blogs began as basic online diaries with really no strategy behind them. Well things have changed. When done well, a blog can drive business and provide tremendous value.
B2B and B2C brands tend to live in very different worlds, but sometimes there is cross over -- opportunities to market to both consumers. Dropbox recently made a business decision to brand its services to the B2B market.
More than 1,000 new top-level domains will soon be introduced. How is your brand planning to take action? Learn more and get some tips on how to prepare. 
There is a perception that Apple has lost its edge and many of the brand's competitors are taking this moment to try and secure market share. Does Apple need to reinvent itself?
Can a business prove that investing in a solid brand strategy really works and will drive future growth? Yes. Get the facts and some tips.
Lincoln, while once an influential and passionate President, is now a brand that belongs to corporate America. But what does this brand name say about a company and are the brands using Honest Abe's name reflecting his image in the right light?...
With today's software and online tutorials, anyone can learn the tools, tips and tricks to call themselves a designer, but real design and creativity go beyond manipulating text and images in Photoshop. Formal design education does...
What does it mean to say that a logo maps to a business strategy and becomes a symbol (literally) of that strategy? Let me explain...
This post builds off the first post surrounding how to couple brands in a portfolio or architecture by taking a close look at Marriott and its many sub brands.