Here you'll find timely, topical takes on the role of branding in the B2B world. Authored by Ryan Rieches, Ray Baird and Alan Brew of RiechesBaird, along with guest bloggers, this blog is a companion to the Branding Business™ Internet radio show.
Branding Business is a corporate branding methodology that embraces business strategy to enhance business performance. Brand-building in the B2B world is fundamentally different than it is in the high-volume/low margin, closed–end transactional world of B2C. The distinct branding implications of a considered purchase warrant special attention–the kind given here.