In this episode of Branding Business, Ryan Rieches, CEO at RiechesBaird, interviews Alan Chapple, Director of Corporate Communications at Axiall Corporation — the newly formed company post the merger of Georgia Gulf and the commodity chemicals division of PPG — to...
Just as no two snowflakes are alike, so it must be with your brand. A brand is a promise you make with your consumers. Here are tips to develop your brand promise.
Good imagery is much more critical than many marketers, business owners and brand managers want to believe. Imagery connected to your brand and marketing strategy should communicate your individual style and set you apart from your competition.
Whether B2C or B2B, the marketing game has changed. What was once delivered is now found making content key to your brand positioning. Here are some tips to build out an effective content strategy.
