Blog: Corporate Rebranding: It's More Than Changing a Logo
Corporate Rebranding: It's More Than Changing a Logo
When the Center for Creative Leadership (CCL) decided to overhaul its brand and visual identity, the executive team asked an important question: How difficult and emotional will this transformation be?
CCL is a global organization specializing in leadership development with headquarters in the US and campuses in the Americas, Europe and Asia. Listen as Portia Mount, SVP Global Marketing shares insights from the recent rebranding at CCL.