In this episode of Branding Business, Ryan Rieches, CEO at RiechesBaird, interviews Alan Chapple, Director of Corporate Communications at Axiall Corporation — the newly formed company post the merger of Georgia Gulf and the commodity chemicals division of PPG — to...
There are all sorts of permutations within the framework of a Branded House and a House of Brands. This post explores the brand architecture and brand portfolios of B2B and B2C companies.
Blogs began as basic online diaries with really no strategy behind them. Well things have changed. When done well, a blog can drive business and provide tremendous value.
B2B and B2C brands tend to live in very different worlds, but sometimes there is cross over -- opportunities to market to both consumers. Dropbox recently made a business decision to brand its services to the B2B market.
