Blog: Marketing in an Always-On, Real-Time World: Using Data, Devices to Motivate Customers
Marketing in an Always-On, Real-Time World: Using Data, Devices to Motivate Customers
Every B2B and B2C marketer is trying to figure out how to connect with customers effectively across channels and over time. Andy Frawley, author of Igniting Customer Connections and the president of Epsilon, talks engagement and experience across channels.
In this must-hear episode of Expert Opinion, Andrea Fabbri, Director of Strategy at BrandingBusiness talks with Mark Schaefer, author of Social Media Explained: Untangling the World’s Most Misunderstood Business Trend...
Blog: The Brand-Naming Process: Companies Need to Do More than Search, Click
The Brand-Naming Process: Companies Need to Do More than Search, Click
When are some of our most ubiquitous technology tools a reliable source of unnecessary confusion and mistaken conclusions? In conference rooms, some of the best-known, best-named brands in the world...