If you’re involved in any aspect of healthcare or medical marketing, you’re certain to be aware of the substantial changes the industry is experiencing. Hospitals are consolidating at an unprecedented rate. IPAs and insurance groups are being forced to expand into new service offerings, while medical manufacturers continue to navigate the ever-changing regulatory landscape. And all of these changes have a profound effect on one thing: your brand.

Healthcare marketing professionals must prepare their organizations by answering several brand imperatives.

  • How will these changes affect brand positioning and strategy?
  • What brand architecture is best aligned to fuel growth?
  • How do you engage and motivate employees while attracting top talent in the medical community?

Enter BrandingBusiness.

For nearly 25 years, we have been dedicated to building healthcare brands that matter.
How To Guide for Healthcare Branding

Industry consolidation, disruptive technologies, and unprecedented options for consumers are changing the face of healthcare in the US. Innovation in branding and marketing represents an opportunity for those savvy enough to take advantage. Explore our How-To Guide for Healthcare to find out more.


We’ve become a world-leading healthcare brand strategy agency focused exclusively on creating powerful B2B brands built on evidence-based research, strategic clarity, and breakthrough creative ideas. Our Brand Performance Platform™ is the most advanced research engine and scientific data-based methodology built specifically for B2B healthcare brands. It allows executives to identify the best path to build impenetrable brands and pursue growth opportunities with confidence.

BrandingBusiness is about excellence and best practices. We take a 360-degree approach to brand building. We blend rigorous analytical thinking with world-class design to deliver exceptional assets that measurably enhance business, including expert counsel and outstanding creative. We pride ourselves on building strong B2B healthcare and medical brands that deliver an emotional impact. That’s why our agency’s purpose is, and always has been, to inspire greatness.