For more than 25 years, BrandingBusiness has helped B2B organizations discover the greatness in their brands. B2B Insights is a centralized source of content designed to provide you with thought-provoking and insightful brand perspectives to help your business succeed and you to benefit professionally.

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Authoritative reports and guides on complex issues related to B2B branding to help you understand an issue, solve a problem, or make a decision that could have lasting business impact.

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Whitepaper

How-to Guide for Healthcare Branding & Marketing

Blog

Rebuilding Patient Trust in the Era of COVID-19

By Ray Baird

Blog

Hospitals in Crisis: A Multi-faceted Communications Strategy to Bring the Patients Back

By Doug Dobie

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5 Tips for Building a Successful Brand Reputation in Healthcare Groups and Hospitals

By Ray Baird

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Creating Memorable Names in Healthcare: Your Guide to Making the Best Selection

By Ray Baird

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The Powerful Role of Purpose in Times of Change and Industry Upheaval

By Ray Baird

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How to Justify Marketing Spend in Healthcare

By Ray Baird

Blog

The New Role of Branding in Healthcare

By Ray Baird

Podcast

AMN Healthcare Branding Lessons

By Alan Brew

Podcast

The Rebranding of a Legacy Healthcare Organization

By Ryan Rieches

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B2B Insights

LISTEN: Podcast Series

READ: B2B Blog

LEARN: White Papers

What's New

Filter by Type

Filter by Subject

Whitepaper

How-to Guide for Healthcare Branding & Marketing

Blog

Rebuilding Patient Trust in the Era of COVID-19

Blog

Hospitals in Crisis: A Multi-faceted Communications Strategy to Bring the Patients Back

Blog

5 Tips for Building a Successful Brand Reputation in Healthcare Groups and Hospitals

LEARN ABOUT OUR APPROACH

Blog

Creating Memorable Names in Healthcare: Your Guide to Making the Best Selection

Blog

The Powerful Role of Purpose in Times of Change and Industry Upheaval

Blog

How to Justify Marketing Spend in Healthcare

Blog

The New Role of Branding in Healthcare

LISTEN TO OUR LATEST PODCAST

Podcast

AMN Healthcare Branding Lessons

Podcast

The Rebranding of a Legacy Healthcare Organization

We can help with your branding challenge