It takes a special talent and decades of experience to apply the highest level of creative thinking and design aesthetics and make them work triumphantly in the hard, uncompromising realities of brands and business environments. If anyone can claim that achievement, par excellence, it is Michael Dula.
Founding Partner, Chief Creative Officer
A creative mind, an accomplished artist and a gifted designer – Michael’s unique blend of skills mark him out as a totally unique professional in our industry.
Michael is the heart and soul of the creative offering at BrandingBusiness. As Founding Partner and Head of Design, he is responsible for the leadership of the creative process and brand identity design strategy. He works seamlessly with the firm’s brand strategists and client stakeholders to develop and articulate the creative directive for client brands.
Michael has developed, managed and educated on global brand identity initiatives for client teams throughout the Americas, Europe and Asia Pacific. He specializes in integrated branding programs where graphic, three-dimensional, digital, and branded environments converge to form a total branded experience.
“Designing a successful brand identity weaves together many disciplines. It’s not just about a logo or brand look, it’s about the whole – an entire, holistic concept that permeates every experience and shapes the way the world sees and understands an organization.”
Michael’s design work has been honored and widely published in virtually every major design industry publication, including American Graphic Design, Communication Arts, Graphic Design: USA, Graphis Design International, The American Institute of Graphic Arts, Print Magazine, Desi Awards, Creativity, Art Direction Magazine, New York Art Directors Club, How International Design, How Magazine, American Corporate Identity, Global Corporate Identity and Graphis Annual Reports. His work resides in the Permanent Corporate Collection of the Museum of Art and Design in New York City, and it has also represented the United States at the International Design Exhibition in Anson, South Korea.
Michael received his principal training in art, design and architecture from the University of Kansas. He has worked with a wide range of clients, such as Axiall, American Airlines Cargo, American Express, Elsevier, Paramount Studios, Schreiber Foods, Tech Data, Viacom, MCA Universal and USB. He is a frequent writer and speaker on the topic of using design and branding as a business tool to successfully adapt to ever-changing marketplace conditions.