For more than 30 years, BrandingBusiness has helped B2B organizations discover the greatness in their brands. B2B Insights is a centralized source of content designed to provide you with thought-provoking and insightful brand perspectives to help your business succeed and you to benefit professionally.

LISTEN: Podcast Series

Our Expert Opinion Podcast and internet radio show features informed and insightful exchanges with global business leaders and influencers on matters related to business and branding.

EXPLORE

READ: B2B Blog

This is your “go-to” source for insights that matter—topical, informed perspectives and practical tips on all aspects of branding written by BrandingBusiness specialists and invited contributors.

EXPLORE

LEARN: White Papers

Authoritative reports and guides on complex issues related to B2B branding to help you understand an issue, solve a problem, or make a decision that could have lasting business impact.

EXPLORE

What's New

Filter by Type

Blog (372) Podcast (101) Whitepaper Video News

Filter by Subject

Brand Positioning Branding for Investors Sales & Marketing Digital Branding Research Identity & Design Naming & Taglines Innovation & Change Corporate Narrative & Messaging Brand Management Brand Engagement & Experience Brand Architecture Corporate Rebranding Healthcare Branding Culture & Employee Engagement Mergers & Acquisitions

Blog

The Future of Marketing is Being Written in Real Time

By David Yovanno, CEO, impact.com

Blog

From Cost to Asset: Reframing Brand Strategy for Executive Buy-In

By A BrandingBusiness Perspective

Blog

Napoleon’s Question, Kodak’s Problem

By Alan Brew

Blog

Employee Culture During M&A: How Brand Strategy Aligns People Through Change

By A BrandingBusiness Perspective

Blog

Being Clear About Clarity

By Alan Brew

Blog

From Coherence to Control: Why Brand Architecture Matters

By A BrandingBusiness Perspective

Blog

Aligning Brand Perception with Business Reality: Our Work with ICU Medical

By Alan Brew

Blog

Digital-First Brand Design: Creating Visual Identity for Online-Driven B2B Brands

By A BrandingBusiness Perspective

Blog

Beyond the Product Roadmap: Why Trust Defines Technology Leadership

By Alan Brew

Blog

Building Brand Advocacy From Within: How to Turn Employees Into Your Most Powerful Ambassadors

By Ryan Rieches

We can help with your branding challenge

Send us a message or call us at +1 949 689 5828

First Name*
Last Name*
Email*
Country*
Phone*
Contact Reason*
Message*
How did you discover BrandingBusiness?
*
We take your privacy seriously. We do not sell or share your data. We use it to enhance your experience with our site and to analyze the performance of our marketing efforts. To learn more, please see our Privacy Notice.
- I agree
Would you like to receive B2B Insights in your inbox each month? Check the box below to join our email list. We’ll keep you up to date on the latest blogs, podcasts, and news on the topic of B2B branding.
- Sign me up!
CAPTCHA

B2B Insights

LISTEN: Podcast Series

READ: B2B Blog

LEARN: White Papers

What's New

Filter by Type

Filter by Subject

Blog

The Future of Marketing is Being Written in Real Time

Blog

From Cost to Asset: Reframing Brand Strategy for Executive Buy-In

Blog

Napoleon’s Question, Kodak’s Problem

Blog

Employee Culture During M&A: How Brand Strategy Aligns People Through Change

LEARN ABOUT OUR APPROACH

Blog

Being Clear About Clarity

Blog

From Coherence to Control: Why Brand Architecture Matters

Blog

Aligning Brand Perception with Business Reality: Our Work with ICU Medical

Blog

Digital-First Brand Design: Creating Visual Identity for Online-Driven B2B Brands

LISTEN TO OUR LATEST PODCAST

Blog

Beyond the Product Roadmap: Why Trust Defines Technology Leadership

Blog

Building Brand Advocacy From Within: How to Turn Employees Into Your Most Powerful Ambassadors

We can help with your branding challenge