World Renowned Illustrator Paul Wearing Shares Creative Process Working with B2B Brands

By Michael Dula
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Founding Partner of Design at BrandingBusiness, Michael Dula, speaks with world-renowned designer Paul Wearing. The two discuss art, and what it is like to work with both B2C and B2B clients from the start of a project through the final vision.


Topics include:

  • Paul describes his style and influences (1:17)
  • On the importance of color ( 5:33)
  • Consumer brands vs corporate brands (9:31)
  • Storytelling in illustrations (10:25)
  • The role of creativity in branding (13:25)