Founding Partner of Design at BrandingBusiness, Michael Dula, speaks with world-renowned designer Paul Wearing. The two discuss art, and what it is like to work with both B2C and B2B clients from the start of a project through the final vision.
- Paul describes his style and influences (1:17)
- On the importance of color ( 5:33)
- Consumer brands vs corporate brands (9:31)
- Storytelling in illustrations (10:25)
- The role of creativity in branding (13:25)