Innovation Methodology to Drive Differentiation and Growth

By Andrea Fabbri
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Bennet Bayer, Global CMO for Huawei, the largest telecommunications equipment maker in the world, talks with BrandingBusiness’ Director of Strategy in New York, Andrea Fabbri.  The two discuss innovation and marketing principles with real-life examples from Mr. Bayer’s extensive experience with some of the top B2B brands.


Topics include:

  • Ideas for innovation and where they come from (3:24)
  • Secrets to marketing success at Huawei (4:48)
  • Encouraging innovation (10:37)
  • The importance of fostering communication and how to do it (12:42)