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Impact of Technology on Brand Building

By Andrea Fabbri

Andrea Fabbri, Director of Strategy for BrandingBusiness’ New York office, talks with Andy Jacobs, Technology and Digital Marketing Officer. The two talk about the impact and integration of technology in marketing and the impact on the agendas of CMOs, CTOs and CIOs.


Topics include:

  • Companies who deliver a great marketing experience (5:28)
  • Questions B2B companies need to ask themselves when selecting martech options (7:52)
  • The “sandbox” culture – a mechanism for collaboration (9:40)
  • Advances in technology that invigorate marketing (11:00)
  • Inviting customers into your sandbox (13:43)