Featured in this episode of Expert Opinion, author and President at Epsilon, Andy Frawley talks about the “why” behind his newest book, Igniting Customer Connections. Learn about atomic moments of truth, and hear Andy’s insights with a new approach to marketing and capturing and retaining customers in the digital age.
- The “why” behind the book (1:55)
- A new approach to marketing (3:13)
- A company doing it well (5:47)
- How did FedEx get people to change their behavior (11:34)