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Building an Effective Brand for the Investment Community

By Andrea Fabbri

Jeff Majtyka, President of JM Strategic Communications Group, works with companies to connect their communications strategy to their business objectives. In this episode of Expert Opinion, he talks with Andrea Fabbri, Managing Director of BrandingBusiness’ New York office. The two discuss how investor views about brands have changed over the years, and how brands can use this information to build trust and longevity with customers and investors.

Topics include:

  • How investors think about and measure a brand’s value (1:25)
  • The importance of Wall Street in building a brand (6:40)
  • What matters most to financial investors (7:49)
  • Social media and brand management (12:57)