B2B Insights

DISCOVER YOUR GREATNESS®

For more than 25 years, BrandingBusiness has helped B2B organizations discover the greatness in their brands. B2B Insights is a centralized source of content designed to provide you with thought-provoking and insightful brand perspectives to help your business succeed and you to benefit professionally.

What's New

Blog

Hey Zoomer – Can You Talk the New Language of the Age?

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Blog

Taglines and How They Work: Catching Lightning in a Bottle

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Blog

9 Naming Lessons From the Front Lines

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The Law of Three Syllables (And a short history of naming)

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LEARN ABOUT OUR APPROACH

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B2B Taglines. Do You Need One?

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How Words Become Names, and Names Become Something Uniquely Different

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Naming: The Descriptor As Brand Ballast, the Acronym As License

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The Brand-Naming Process: Companies Need to Do More Than Search, Click

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LISTEN TO OUR LATEST PODCAST

Blog

The Name Game: Tips for Creating, Loving a New Brand Name

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New Booz in New Bottles: PwC’s (yes) Brilliant Renaming of Booz & Co.

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