For more than 30 years, BrandingBusiness has helped B2B organizations discover the greatness in their brands. B2B Insights is a centralized source of content designed to provide you with thought-provoking and insightful brand perspectives to help your business succeed and you to benefit professionally.

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Authoritative reports and guides on complex issues related to B2B branding to help you understand an issue, solve a problem, or make a decision that could have lasting business impact.

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Blog

The Dog, the Typo, and the Goddess of Envy

By Alan Brew

Blog

Why Your Tagline may be More Powerful than Your Name

By Bob Kersten

Whitepaper

10 Lessons from the Front Lines of Naming

By Alan Brew

Blog

Five Tips for Positively Engaging Employees in a Renaming Process

By Bob Kersten

Podcast

AI and the Future of Naming – Will it Put us Out of Business?

By Andrea Fabbri

Blog

Some Names do More than Just Name Things – They Bring Ideas to Life

By Bob Kersten

Blog

The Art and Science of Naming a Business, and Why It’s Not As Easy As You Might Think

By Andrea Fabbri

Podcast

From Inspiration to Publication – What It Takes to Write a Business Book

By Alan Brew

Blog

From Accenture to Wawa – Namers Name the Names They Wish They Had Thought Of

By Alan Brew

Blog

Do You Need an Exact Dot Com Match for a New Name? Advice From the Experts.

By Rob Meyerson

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B2B Insights

LISTEN: Podcast Series

READ: B2B Blog

LEARN: White Papers

What's New

Filter by Type

Filter by Subject

Blog

The Dog, the Typo, and the Goddess of Envy

Blog

Why Your Tagline may be More Powerful than Your Name

Whitepaper

10 Lessons from the Front Lines of Naming

Blog

Five Tips for Positively Engaging Employees in a Renaming Process

LEARN ABOUT OUR APPROACH

Podcast

AI and the Future of Naming – Will it Put us Out of Business?

Blog

Some Names do More than Just Name Things – They Bring Ideas to Life

Blog

The Art and Science of Naming a Business, and Why It’s Not As Easy As You Might Think

Podcast

From Inspiration to Publication – What It Takes to Write a Business Book

LISTEN TO OUR LATEST PODCAST

Blog

From Accenture to Wawa – Namers Name the Names They Wish They Had Thought Of

Blog

Do You Need an Exact Dot Com Match for a New Name? Advice From the Experts.

We can help with your branding challenge