For more than 30 years, BrandingBusiness has helped B2B organizations discover the greatness in their brands. B2B Insights is a centralized source of content designed to provide you with thought-provoking and insightful brand perspectives to help your business succeed and you to benefit professionally.

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Authoritative reports and guides on complex issues related to B2B branding to help you understand an issue, solve a problem, or make a decision that could have lasting business impact.

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Why the Future of Workforce Readiness is Human

By Andrea Fabbri

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Why So Many Mergers Break Apart After the Deal Closes

By A BrandingBusiness Perspective

Podcast

Human Connections Reimagined: The Next Chapter for ICU Medical

By Ryan Rieches

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The Future of Marketing is Being Written in Real Time

By David Yovanno, CEO, impact.com

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From Cost to Asset: Reframing Brand Strategy for Executive Buy-In

By A BrandingBusiness Perspective

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Napoleon’s Question, Kodak’s Problem

By Alan Brew

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Employee Culture During M&A: How Brand Strategy Aligns People Through Change

By A BrandingBusiness Perspective

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Being Clear About Clarity

By Alan Brew

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From Coherence to Control: Why Brand Architecture Matters

By A BrandingBusiness Perspective

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Aligning Brand Perception with Business Reality: Our Work with ICU Medical

By Alan Brew

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B2B Insights

LISTEN: Podcast Series

READ: B2B Blog

LEARN: White Papers

What's New

Filter by Type

Filter by Subject

Blog

Why the Future of Workforce Readiness is Human

Blog

Why So Many Mergers Break Apart After the Deal Closes

Podcast

Human Connections Reimagined: The Next Chapter for ICU Medical

Blog

The Future of Marketing is Being Written in Real Time

LEARN ABOUT OUR APPROACH

Blog

From Cost to Asset: Reframing Brand Strategy for Executive Buy-In

Blog

Napoleon’s Question, Kodak’s Problem

Blog

Employee Culture During M&A: How Brand Strategy Aligns People Through Change

Blog

Being Clear About Clarity

LISTEN TO OUR LATEST PODCAST

Blog

From Coherence to Control: Why Brand Architecture Matters

Blog

Aligning Brand Perception with Business Reality: Our Work with ICU Medical

We can help with your branding challenge