For more than 30 years, BrandingBusiness has helped B2B organizations discover the greatness in their brands. B2B Insights is a centralized source of content designed to provide you with thought-provoking and insightful brand perspectives to help your business succeed and you to benefit professionally.

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Authoritative reports and guides on complex issues related to B2B branding to help you understand an issue, solve a problem, or make a decision that could have lasting business impact.

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Why So Many Mergers Break Apart After the Deal Closes

By A BrandingBusiness Perspective

Podcast

Human Connections Reimagined: The Next Chapter for ICU Medical

By Ryan Rieches

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The Future of Marketing is Being Written in Real Time

By David Yovanno, CEO, impact.com

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From Cost to Asset: Reframing Brand Strategy for Executive Buy-In

By A BrandingBusiness Perspective

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Napoleon’s Question, Kodak’s Problem

By Alan Brew

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Employee Culture During M&A: How Brand Strategy Aligns People Through Change

By A BrandingBusiness Perspective

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Being Clear About Clarity

By Alan Brew

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From Coherence to Control: Why Brand Architecture Matters

By A BrandingBusiness Perspective

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Aligning Brand Perception with Business Reality: Our Work with ICU Medical

By Alan Brew

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Digital-First Brand Design: Creating Visual Identity for Online-Driven B2B Brands

By A BrandingBusiness Perspective

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B2B Insights

LISTEN: Podcast Series

READ: B2B Blog

LEARN: White Papers

What's New

Filter by Type

Filter by Subject

Blog

Why So Many Mergers Break Apart After the Deal Closes

Podcast

Human Connections Reimagined: The Next Chapter for ICU Medical

Blog

The Future of Marketing is Being Written in Real Time

Blog

From Cost to Asset: Reframing Brand Strategy for Executive Buy-In

LEARN ABOUT OUR APPROACH

Blog

Napoleon’s Question, Kodak’s Problem

Blog

Employee Culture During M&A: How Brand Strategy Aligns People Through Change

Blog

Being Clear About Clarity

Blog

From Coherence to Control: Why Brand Architecture Matters

LISTEN TO OUR LATEST PODCAST

Blog

Aligning Brand Perception with Business Reality: Our Work with ICU Medical

Blog

Digital-First Brand Design: Creating Visual Identity for Online-Driven B2B Brands

We can help with your branding challenge