Whether you're building a new brand or considering rebranding, it's a smart idea to have a clear understanding of the intended outcomes and benefits to ensure success. Here we list out 5 outcomes that can prove brand success.
If you have 10 or more years of creating successful brand strategies and the evidence to prove it, you may be interested in this value proposition. RiechesBaird's "Branding Business" team is looking for two highly experienced leaders to...
Branding as we know it has changed. How has your brand evolved to stay relevant? Business-to-Business companies need to ask themselves this very question ever so often to protect their brand relevance.
RiechesBaird recently partnered with Latham & Watkins LLP and LCX Digital to deliver a webcast covering the fundamentals of how brands are created and the steps branding professionals and marketers need to take to protect brands from infringement.
Without fail, whenever we begin the process of re-branding, naming or tagline development with a client, legal questions relating to protecting intellectual property, trademark registration and what instances can lead to trademark infringement inevitably come up. Whether you’re a large...
So often, marketing and branding are accused of only soft contributions consisting of mostly intangible value. To a certain extent, that’s true if you rely only upon opinion and antidotal evidence (which many...
If you are involved in any aspect of strategy, marketing, advertising, finance, social media or any other disciple having to do with branding—you know the Holy Grail is Brand Preference. But many companies and marketers don’t...
I was reminded this weekend, that the art of positioning is focus and sacrifice. My team and I were presenting to the Board of Directors of a very well established brand that over time had tried to become too many...
If you were asked to randomly search 15-20 B2B technology brands online, you’d probably come to the same conclusion. Most are boring. But why? You’d think innovative companies would breathe innovation into their brands. But that’s not the case. Here’s my conclusion and most importantly a...
Do you know what predicts your brand’s success? Most marketing metrics only measure what has happened, using what could be called “lagging indicators.” But imagine the effectiveness of your marketing program if you could identify the “leading indicators” for your brand—the activities, buyer behaviors, and measurements...
What would you give to have your brand identity proudly displayed alongside the 2011 U.S. Open trophy? For Dubai-based hotel chain Jumeirah, that’s exactly what they bet on. Nobody knows the exact amount but you can do the math—Rory McIlroy earns approximately $10 million a year...
Founder
Principal
Vice President, Brand Strategist
Brand Analyst
Brand Strategist
Creative Director
Twitter
Facebook
Linkedin
Subscribe to our RSS Feed
RiechesBaird has been named one of the nation's top BtoB branding agencies by BtoB Magazine for the 11th consecutive year.
