For more than 30 years, BrandingBusiness has helped B2B organizations discover the greatness in their brands. B2B Insights is a centralized source of content designed to provide you with thought-provoking and insightful brand perspectives to help your business succeed and you to benefit professionally.

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Authoritative reports and guides on complex issues related to B2B branding to help you understand an issue, solve a problem, or make a decision that could have lasting business impact.

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How Brand Architecture Protects Brand Equity During Corporate Change

By Bob Kersten

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When Should a Company Change its Name?

By Alan Brew

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The Power of Visual Identity: How Corporate Brand Design Shapes Perception and Trust

By a BrandingBusiness Contributor

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The Choreography of Change

By Andrea Fabbri

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How to Protect Brand Value in M&A

By a BrandingBusiness Contributor

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When AI Gets Your Company Wrong

By Alan Brew

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The ROI of B2B Brand Strategy: Metrics, Models, and Real Examples

By Ryan Rieches

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How Corporate Identity Makes Strategy Visible

By a BrandingBusiness Contributor

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Does Your Business Name Need a .com?

By Alan Brew

Blog

Blind Spots That Keep Mid-Market B2B Brands from Winning

By Bob Kersten

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B2B Insights

LISTEN: Podcast Series

READ: B2B Blog

LEARN: White Papers

What's New

Filter by Type

Filter by Subject

Blog

How Brand Architecture Protects Brand Equity During Corporate Change

Blog

When Should a Company Change its Name?

Blog

The Power of Visual Identity: How Corporate Brand Design Shapes Perception and Trust

Blog

The Choreography of Change

LEARN ABOUT OUR APPROACH

Blog

How to Protect Brand Value in M&A

Blog

When AI Gets Your Company Wrong

Blog

The ROI of B2B Brand Strategy: Metrics, Models, and Real Examples

Blog

How Corporate Identity Makes Strategy Visible

LISTEN TO OUR LATEST PODCAST

Blog

Does Your Business Name Need a .com?

Blog

Blind Spots That Keep Mid-Market B2B Brands from Winning

We can help with your branding challenge