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Federico Soto Roland

Managing Director, Buenos Aires

Federico Soto Roland

From the BrandingBusiness offices in Buenos Aires and Miami, Federico is responsible for the Latin America market.

Fede has more than 20 years’ experience in marketing, advertising and branding across Latin America. Fede has worked with global clients such as Monsanto, Coca-Cola, Samsung, Syngenta and Johnson & Johnson, and many Argentinean corporations such as DonMario, Ledesma, Atanor and Bodega Del Fin del Mundo.

An accomplished musician and founder of NSB, a leading branding agency in Buenos Aires, Federico studied economics in UnMDP Argentina, and has business postgraduate degrees in digital marketing (Universidad del Belgrano) and Business Administration (IAE Business School). He is a member of the Boards of Directors of the AAP, a prestigious advertising organization in Argentina, and an active associate of the AAM -Asociación Argentina de Marketing.