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Youtility: Using Help Not Hype to Build Relationships and Increase Sales

By Ryan Rieches

BrandingBusiness Founder Ryan Rieches speaks with Jay Baer, author of  Youtility: Why Smart Marketing is About Help Not Hype.  Listen as Jay shares his thoughts on content marketing, using social media to effectively share your content, and the benefits of sharing “helpful” content to build relationships and your brand.

Topics explored include:

  • “Youtility” described and defined (1:49)
  • Amazing and interesting B2B sales statistic (5:36)
  • The importance of trust in B2B sales (6:48)
  • Three questions for B2B marketers (9:30)
  • Most important piece of Youtility marketing (14:27)