Transformative New Name and Brand Strategy for Santa Fe-based Health Impact Organization


IRVINE, CA (September 14, 2018) BrandingBusiness, the leading B2B brand strategy agency, is proud to reveal a transformative new brand for SVHsupport, one of the largest nonprofit charitable organizations in the State of New Mexico.

The launch of the new brand, Anchorum St. Vincent , also marked the organization’s 10-year partnership with CHRISTUS Health as the 50 percent owner of CHRISTUS St. Vincent hospital in Santa Fe. The Anchorum brand reflects and supports the organization’s new vision and purpose to actively improve the well-being and quality of life for the people of Santa Fe and northern New Mexico.

Anchorum’s story began in 1865 when four Sisters of Charity journeyed from Ohio to Santa Fe to establish St. Vincent’s Hospital. It was a selfless mission of healing, at a time of great need.

Today, Anchorum’s purpose is to honor this 153-year legacy of healing and care for the people of Santa Fe and northern New Mexico.

“We are fortunate to have been a part of the rebranding of an organization that invests in local programs and resources, and is dedicated to making an impact on the health and well-being of their community, with long term vision to continue to do more,” states Ray Baird, Founding Partner at BrandingBusiness.

Anchorum plays a critical leading role in the community by applying a new model of health impact initiatives: convene like-minded philanthropic investors, nonprofits, community members, and other partners, then serve as a catalyst to make impact grants, and sound, purposeful impact investments.

About Anchorum St. Vincent
Formerly known as SVHsupport, Anchorum St. Vincent is a nonprofit community health impact organization, investing in the health of Santa Fe and northern New Mexico. They serve as a convener and catalyst, to bring together the knowledge, resources, and skills available to meet the urgent health and care needs of our community and inspire lasting, sustainable social impact.

About BrandingBusiness
BrandingBusiness is a world class brand strategy agency focused exclusively on creating powerful B2B brands built on technology-driven insights, strategic clarity and breakthrough creative ideas.