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The Value of a Brand in M&A

By Ryan Rieches

In this day and age and during challenging economic times, brand value plays a crucial role when it comes to how investment firms work with companies during mergers and acquisitions. In this week’s episode of Branding Business, Ryan Rieches sits down with Tracy Albert — Managing Director for the Los Angeles office of Houlihan Lokey, an international, advisory-focused investment bank, ranked by Thomson Reuters as the No. 1 M&A advisor for U.S. transactions under $1 billion in 2010 and the No.1 global M&A fairness opinion advisor over the past 10 years. Ryan and Tracy discuss how companies can benefit from greater investments and truly capitalize in the marketplace when they clearly understand their positioning and can prove value in their brand.