The Quest for Meaning & Authenticity

By Ray Baird

Founding Partner Ray Baird sits down with August Turak, entrepreneur, business consultant and the author of Business Secrets of the Trappist Monks: One CEO’s Quest for Meaning and Authenticity to share principles that have enabled the monks to excel at business for hundreds of years.

Topics covered in this episode include:

  • Piety in Business: It’s in your own self interest, to forget your self interests. (4:53)
  • The Monk Brand: How to live out the brand everyday. (7:33) (7:33)
  • Quality, Trust and Consistency: Never forget these three principles. (10:17)
  • Why even Google misunderstands branding. (14:23)