Founding Partner Ray Baird sits down with August Turak, entrepreneur, business consultant and the author of Business Secrets of the Trappist Monks: One CEO’s Quest for Meaning and Authenticity to share principles that have enabled the monks to excel at business for hundreds of years.
Topics covered in this episode include:
- Piety in Business: It’s in your own self interest, to forget your self interests. (4:53)
- The Monk Brand: How to live out the brand everyday. (7:33) (7:33)
- Quality, Trust and Consistency: Never forget these three principles. (10:17)
- Why even Google misunderstands branding. (14:23)