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The Power of Video in B2B Branding

By Justin Garvin

VeracityColab is a creative video agency in Southern California. CEO Charlie Matz talks with BrandingBusiness Senior Brand Manager Justin Garvin about the emotional power of video in building B2B brands. The two talk statistics, the value of video, and the many ways to incorporate video into your corporate strategy.

Topics include:

  • B2B versus B2C: people doing business with people (2:25)
  • Google on B2B customers (4:22)
  • What do the stats say? Is the cost of video really worth it? (7:35)
  • Best ways to maximize your video (10:02)
  • Internal brand video versus external brand video and the millennial influence (13:15)