With new technologies and new channels, the buying process has changed. The data shows that sales people who engage prospective buyers via social channels close more sales. In this episode of Expert Opinion, Jill Rowley – acclaimed by Forbes as one of the world’s top social sellers – sits down to explain why social is such a vital role in the sales funnel and how B2B brands should approach social selling.
Topics explored include:
- Why B2Bs need to change the ways in which they build relationships and develop sales funnels (4:48)
- Why do social selling (7:40)
- Content as the currency of the modern sales professional (14:32)