Melanie Wells, the founder of Wells Narrative Group, develops thought leadership programs to help brands and leaders tell their stories. She speaks with Alan Brew of BrandingBusiness about how companies can use smartly crafted content to stand out in a crowded field. The two also discuss corporate narrative trends, the power of storytelling after M&A transactions, and content powerhouses that include GE and Marriott.
- Brand storytelling and traditional media (6:41)
- GE: A master of corporate storytelling (9:07)
- Does the organization need a charismatic leader for this to work? (10:57)
- The value of storytelling (12:24)