Sonic Branding: Adding the Audible Component to Your Brand Strategy

By Ray Baird
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In this episode of Expert Opinion, BrandingBusiness Founding Partner Ray Baird talks with Joel Beckerman, Founder and Lead Composer at Man Made Music.  Sonic branding has become an integral piece in a comprehensive brand strategy, creating an experience that establishes an emotional connection.  Listen as Beckerman explains how the sonic brand strategy is developed and created to help B2B brands stand the test of time.


Topics explored include:

  • Why sonic branding is now being used by B2B brands (2:57)
  • Strategy behind the Hertz NeverLost sonic branding (7:53)
  • The importance of creating an experience and connecting emotionally (14:21)
  • What scares his clients the most (14:58)