Refreshing a Cybersecurity Brand for National Growth

By Ryan Rieches

Tevora is a leading management consulting firm specializing in cybersecurity, risk and compliance. Looking to position the company for growth and national expansion, Tevora sought a brand refresh after having made minimal changes in the 15 years since their launch.

In this episode of Expert Opinion, Tevora’s Founder and CEO Ray Zadjmool spoke with BrandingBusiness Founding Partner Ryan Rieches about the branding process, building a brand from within, and the importance of the company’s guiding statements.

Topics include:

  • The benefits of research (4:19)
  • A simple message that goes a long way (7:32)
  • Empowering employees (10:07)
  • A brand is more than a logo (18:05)
  • Confessions of an entrepreneur (20:35)