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Private Equity’s Viewpoint on Brand Value

By Ryan Rieches

How private equity firms determine investment strategies depends a great deal on how a company is positioned for growth. In this week’s episode of Branding Business, Ryan Rieches sits down with Murray Rudin — Partner at Riordan, Lewis & Haden, a large private equity firm based in Los Angeles — to discuss the fundamentals of what is looked at when evaluating business investments. Rudin explores how their firm takes a strong look at how their portfolio companies differentiate themselves and the obstacles that many large companies face when it comes to focusing on their brand.