BrandingBusiness, the leading brand strategy agency with offices in California, New York, and London, is pleased to announce the arrival of Patricia Ramirez as Senior Brand Strategist.
With more than 15-years as an in-house marketer for a diverse range of B2B companies from Fortune 500 to start-ups, Patricia offers a fresh perspective for organizations seeking to build or expand their brand.
“We are blessed to have Patricia join the BrandingBusiness family,” says founding partner Ryan Rieches. “Her experience in research, brand strategy, and especially launching and marketing a brand is a perfect fit for the needs of our global B2B clients.”
Leveraging her corporate marketing experience, Patricia specializes in applying a quantitative and qualitative approach towards developing impactful brand strategies. Her keen ability to develop strategy based on deductive reasoning and creative problem-solving provides organizations with a sound foundation to confidently engage their target markets.
Patricia’s career has been built on client-side, executive marketing experience with various firms spanning in industry and size, including Marsh & McLennan Companies (NYSE: MMC) and Banc of California (NYSE: BANC). Prior to joining BrandingBusiness, Patricia served as the VP of Marketing for two privately held start-up companies in the real estate and commercial finance sectors, where she led brand development and go-to-market strategy. Patricia also started her own marketing consultancy specializing in strategic and tactical engagements for the professional and financial services industry.
“To be the best, you have to work with the best,” Patricia says. “I’m thrilled to join an elite agency with a history of outstanding work, where I get to work alongside the best and most respected in the industry.”
BrandingBusiness is a brand strategy and development consultancy that helps B2B companies establish, assess, and position transformational brands. The company views brands as strategic assets that are best leveraged by integrating brand strategy with business strategy. It offers a rigorous approach to brand building, engagement and design with programs customized for unique challenges and opportunities B2B companies face. Its founding partners are sought-after brand strategists who, over the past 25 years, have worked with American Airlines, Cisco, Elsevier, Huawei, Teledyne, ABM Industries, Hitachi, Saint-Gobain, Tech Data, and First American, among other companies. BrandingBusiness has offices in Irvine, Calif., New York City and London.