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Naming and Logo Identity: The Creative Process

By Ryan Rieches

This week’s episode of Branding Business brings two great creative minds together to discuss the foundations, challenges and trends in naming and logo development. Drew Letendre and Michael Dula have worked on world-renowned brands such as American Airlines, Villeroy & Boch, Avery Dennison and Nike, just to name a few. Working collaboratively here at RiechesBaird, they are able to express the brand, both verbally and visually, after it has been defined in the strategic stage. Hear how their life-long experiences ignite the creative fire within. We invite you to tune in now and join the conversation.