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Make Customer Service Your Competitive Advantage

By Ryan Rieches

Keynote speaker, consultant and best-selling author John DiJulius talks with Founding Partner Ryan Rieches on the importance of the customer experience.  The two discuss why this element is crucial for business success, and how to incorporate excellent customer service in your brand promise.

Topics include:

  • Biggest trend in corporate America (4:40)
  • Embedding the brand promise (7:01)
  • Why is “policy” a dangerous word (12:22)
  • Creating a Customer Service Vision Statement (14:51)
  • How to make pricing irrelevant (20:13)