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How To Become A Market Leader On BrangingBusiness’ “Expert Opinion”


IRVINE, Calif. (December 1, 2016) – BrandingBusiness, a leading brand strategy agency with offices in California, New York and London, has premiered a new installment of its ‘Expert Opinion’ interview podcast. The new episode features insight from Michael Rojas, president of Iron Grip Barbell Company, the largest provider of commercial free weight equipment worldwide and the only manufacturer with a line made exclusively in the U.S. Rojas reinforces that in order to remain a market leader, you must keep your brand current and relevant through innovation.

“I think you have an incredible entrepreneurial story to tell, going from ideas you and your partner had in college to becoming the largest company in your category, as well as your decision to manufacture in the U.S.,” said ‘Expert Opinion’ interviewer and BrandingBusiness Founding Partner, Ryan Rieches. “Michael and I discuss how he has kept his brand relevant and current, catering to the marketplace to ensure the product is just that, still relevant to the target audience.”

Iron Grip Barbell Company products are the leading equipment choice for Fortune 500 corporate facilities, major fitness club chains, professional and collegiate sports teams, athletic facilities, hotel gyms, hospital facilities, and the U.S. military.

“Expert Opinion” is a podcast and Internet radio show hosted by the four BrandingBusiness Founding Partners, Ray Baird, Alan Brew, Michael Dula and Ryan Rieches. First launched in 2011, the interview series features top branding thinkers and business influencers from the B2B world. These interviews cover all things branding, from strategy and development to engagement and evaluation. The podcasts are a popular feature on the BrandingBusiness website. They also have a home on YouTube and are shared through various social channels as well as the monthly BrandingBusiness newsletter.

The editorial team at BrandingBusiness is eager to hear from top-notch B2B thought leaders and branding experts interested in contributing to our site, www.brandingbusiness.com. We provide the recorded interview to our guests to share with their audiences and promote via their own channels. If you would like to join the conversation in a podcast or by contributing a blog post, contact jill@brandingbusiness.com.

About BrandingBusiness

BrandingBusiness is a brand strategy and development consultancy that helps B2B companies establish, assess, and position transformational brands. The company, formerly known as RiechesBaird, views brands as strategic assets that are best leveraged by integrating brand strategy with business strategy. It offers a rigorous approach to brand building, engagement and design with programs customized for unique challenges and opportunities B2B companies face. Its founding partners are sought-after brand strategists who, over the past 20 years, have worked with American Airlines, Cisco, Constellation Energy, Elsevier, Huawei, ITT, Pacific Life, Sharp, Sage Software, and Toyota Material Handling USA, among other companies. BrandingBusiness has offices in Irvine, Calif., New York City and London.