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How Board Members of Public Companies View Brand Value

By Ryan Rieches

Bala Iyer offers a rare insight to how the board members of public companies view brand strategy. Iyer sits on five public boards including Life Technologies and Qlogic. As a board member, Iyer has overseen more than 40 acquisitions valued at nearly 10 billion. He previously served on the board of Overture Services which was acquired by Yahoo for $1.6 billion.

Hosted by Ryan Rieches, CEO of BrandingBusiness, key takeaways from this radio show cover:

  • How board members view a company’s brand promise from perspectives of product innovation, time to market, reliability, quality and security of supply (5:36)
  • How quickly a brand and its reputation can be destroyed and how boards can be involved in reacting to a crisis (10:20)
  • Examples of successfully integrating brands and people during M&A (13:49)
  • How boards can lead successful mergers and acquisitions (19:10)