Healthcare Branding

By Ryan Rieches

The Importance of Healthcare Branding

Ryan Rieches sits down with members of the Hoag executive team, namely CEO Dr. Rick Afable, to discuss how and why Hoag’s brand has evolved in recent months. As a prominent healthcare provider to those in the Orange County area for the past 50 years, Hoag is a well established name in the community and shifting from a hospital to a healthcare organization was not an achievement that was reached overnight. Hear how Dr. Afable views the brand, views the future of the organization, and views the future of healthcare overall.