As B2B companies continue to expand into global markets, the need for a unified brand and business strategy is increasingly important. BrandingBusiness Founding Partner Ryan Rieches talks with Gravity Global CEO and Founding Partner BrandingBusiness EMEA, Mark Lethbridge. The two discuss this need, BREXIT, and opportunities and challenges facing B2B companies.
- How will BREXIT affect global companies selling to and from the UK? (1:38)
- Why is B2B so different from B2C? (6:30)
- Opportunities and challenges in corporate brand strategy (8:29)
- Trends in global corporate brand strategies (22:02)
- The toughest message for a brand to deliver (25:12)