Establishing Differentiation in B2B Through Brand Experience

By Ray Baird

Founding Partner Ray Baird speaks with Andrea Fabbri, BrandingBusiness’ newly hired Director of Strategy for New York.  Andrea shares insights into the challenges facing both clients and agencies today engaged in rebranding efforts.  The two discuss the importance of differentiation, establishing a clear vision, and why the brand experience plays a major role in business success.

Topics include:

  • Greatest challenges for B2B brands (1:41)
  • Benefits of creating brand experience (5:07)
  • Importance of a brand experience (7:06)
  • Customer journey analysis (9:08)
  • Challenges facing clients and agencies (17:20)