BrandingBusiness Welcomes Bob Kersten as Managing Director, San Francisco


IRVINE, CA  (October 25, 2021) BrandingBusiness, the global B2B brand strategy and design agency, today announced the appointment of Bob Kersten as Managing Director, San Francisco. This new, senior-level position reflects the expansion of the BrandingBusiness market presence both nationally and internationally.

As Managing Director, San Francisco, Bob brings with him more than 20 years of high-level branding experience with Addison, Prophet, Brand Union and Landor, where he held several leadership roles, ultimately serving as Executive Director for key client relationships. During his 15-year tenure with Landor Bob lead engagements with Barclays Bank of the UK, AECOM, Accenture, Devon Energy, and LG of South Korea. He joins BrandingBusiness from Affinity Creative Group where he served as Managing Director.

“As we enter this next phase of our evolution, we are delighted to have an individual of Bob’s caliber lead our representation in San Francisco,” said Ryan Rieches, Founding Partner and CEO of BrandingBusiness. “With his wide experience as a senior executive at some of the world’s leading branding companies, Bob will also play an instrumental role as a member of our brand strategy team, helping to take our capability to a new level of excellence to meet the increasingly complex and demanding requirements of our clients.”

“In many ways, this feels like a homecoming”, said Bob Kersten. “BrandingBusiness has an incredible reputation in the B2B world for research-based, creative solutions to complex business problems. I have tremendous passion for the B2B world and very much look forward to working with the global BrandingBusiness team and their impressive roster of clients in driving growth and momentum.”