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BrandingBusiness To Co-sponsor Corporate Image And Branding Conference


IRVINE, Calif. (May 15, 2014) – BrandingBusiness a leading B2B brand strategy and development firm with offices in California and New York, is co-sponsoring the The Conference Board’s 2014 Corporate Brand and Reputation Conference later this week in Houston, Texas.  In addition, Ray Baird, founding partner of Branding Business, will lead a discussion about solutions to brand challenges companies face.

Baird will facilitate and BrandingBusiness co-founder Ryan Rieches will participate in a discussion entitled “Solutions to Your Biggest Challenges”, with panelists sharing a diverse range of opinions and insights that they have gained from their own experiences.  Joining Baird and Rieches at this session are Matt Biespiel from McDonald’s, Kelly Hampton from Hewlett-Packard, Bob O’Keefe, Managing Director of AAA Brand and Membership and John Dodds, Global Brand and Marketing Communications Director for Air Products.

“We are honored to participate and co-sponsor The Conference Board’s 2014 Corporate Brand and Reputation Conference,” said Baird.  “Successful companies continually respond to today’s ever-changing business environment, finding new ways to address some of the age-old business challenges.  Our increased level of participation in this highly-interactive gathering of some of the brightest executives in business today, mirrors our belief in the benefits of this conference.”

The Conference Board’s 2014 Corporate Brand and Reputation Conference takes place May 21 – 22 at the Sheraton Suites Near the Galleria in Houston, Texas.  The event includes an impressive list of speakers, such as:  Maddie Hamill, former senior strategy executive for The Coca-Cola Company; Henry Maier, President/CEO, Fed Ex Ground; Kelly Hampton, Global Sr. Director, Brand Strategy, Hewlett-Packard; Glenn Weckerlin, Director, Programs and Partner Marketing, Chevron; Ben Edwards, Vice President, Global Communications & Digital Marketing, IBM; Raj Rao, Vice President, Global eTransformation, 3M; Ron J. Garan, Jr, NASA Astronaut (retired) and CEO, Impact Collaborative Connections; Matt Biespiel, Senior Director of Global Brand Development, McDonald’s; Bill Becker, Director, Brand Center of Excellence, John Deere and Tricia Singer, Global Brand and Media Partnership Manager, Shell Oil Company.

Leaders of the world’s most valued brands – including FedEx, IBM, 3M, Shell, Hewlett-Packard and McDonald’s as well as executives from FleishmanHillard and BrandingBusiness will help participants at the 2014 Corporate Brand and Repuration Conference gain new insights, exchange ideas and solve problems specific to their company.  Those attending this conference will:

  • Learn from top executives how they’ve handled their biggest challenges and opportunities
  • Discover what trends are shaping the field of brand management
  • Build in skills for guiding their team and their brand through good times and bad
  • Improve the ability to anticipate and meet C-suite expectations
  • Enhance techniques to engage all employees to become brand ambassadors
  • Tackle real-life cases in “peer-assist” sessions that tap into the best ways to solve problems

Founded in 1916, The Conference Board is a global, independent, business membership and research association working in the public interest.  An objective source of economic and business knowledge, their mission is to provide the world’s leading organizations with the practical knowledge they need to improve their performance and better serve society.  The Conference Board works within and across three main subject areas – Corporate Leadership; Economy and Business Environment; and Human Capital – to create a unique enterprise-wide perspective that helps businesses leaders respond today, anticipate tomorrow and make the right strategic decisions every day.

About BrandingBusiness

BrandingBusiness is a B2B brand strategy and development consultancy that helps B2B companies establish, assess, and position transformational brands.  The company, formerly known as RiechesBaird, views brands as strategic assets that are best leveraged by integrating brand strategy with business strategy.  It offers a rigorous approach to brand building, engagement and design with programs customized for unique challenges and opportunities B2B companies face.  Its founding partners are sought-after brand strategists who, over the past 20 years, have worked with American Airlines, Cisco, Constellation Energy, Elsevier, Huawei, ITT, Pacific Life, Sharp, Sage Software, and Toyota Material Handling USA, among other companies.  BrandingBusiness has offices in Irvine, Calif., and New York City.