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BrandingBusiness Client, First American Financial Corporation, Makes the FORTUNE 100 Best Companies to Work For® List for the Second Year in a Row


IRVINE, Calf.  (March 9, 2017) – BrandingBusiness, a leading brand strategy agency with offices in California, New York and London, provided employer branding expertise to First American Financial Corporation, which was recently honored on the 2017 FORTUNE 100 Best Companies to Work For®list for the second consecutive year.

“We have a great story to tell and BrandingBusiness played an important role in helping us present the story in a dynamic, professional and cohesive way,” said Mark Rutherford, senior vice president of human resources at First American. “Our partnership with BrandingBusiness has helped us share the First American culture and internal brand.”

First American, a leading provider of title insurance, settlement services and risk solutions for real estate transactions, was selected to the 2017 FORTUNE 100 Best Companies to Work For® list from among hundreds of companies that applied. To identify the 100 Best Companies to Work For® each year, FORTUNE partners with Great Place to Work®to conduct the most extensive employee survey in corporate America.  

“We worked with First American to create the ‘People First’ Employee brand, which gave a face to First American’s ongoing commitment to simplify and improve the experience of the employee – from recruitment to retirement,” said Ryan Rieches, founding partner of BrandingBusiness. “Employees are the single most important contributor – or detractor – to a company’s reputation. According to a number of prominent research studies, being a great employer is great for business!” 

Rieches concluded, “Recruiting and retaining a positive and motivated staff is vital to an organization’s success. Today’s successful companies are utilizing employment branding techniques to create increased alignment throughout their organizations. We are proud to play a small part in helping First American celebrate their unique culture and internal brand.”

About BrandingBusiness
BrandingBusiness is a brand strategy and development consultancy that helps B2B companies establish, assess, and position transformational brands. The company, formerly known as RiechesBaird, views brands as strategic assets that are best leveraged by integrating brand strategy with business strategy. It offers a rigorous approach to brand building, engagement and design with programs customized for unique challenges and opportunities B2B companies face. Its founding partners are sought-after brand strategists who, over the past 20 years, have worked with American Airlines, Cisco, Elsevier, Huawei, Teledyne, Pacific Life, ABM, Hitachi, Saint-Gobain and First American among other companies. BrandingBusiness has offices in Irvine, Calif., New York City and London.