BrandingBusiness Client, First American Financial Corporation, Featured on FORTUNE 100 Best Companies to Work For® List for a Fifth Consecutive Year


IRVINE, Calf. (June 9, 2020) BrandingBusiness, a leading brand strategy agency with offices in California, New York and London, provided employer branding services and counsel to First American Financial Corporation, which was once again recently honored on the 2020 FORTUNE 100 Best Companies to Work For® list for the fifth year in a row.

“As we celebrate our fifth year on this prestigious list, I am humbled by the incredible work being done by the people of our organization every day,” said Mark Rutherford, Senior Vice President of Human Resources at First American. “Over the past year of working with BrandingBusiness, we’ve been able to add a new dimension to our story and culture—a common corporate Purpose that speaks to the level of trust we bring to the real estate transaction. We continue to maintain a great working relationship with the folks at BrandingBusiness as we share and evolve our employer brand story that now spans more than 130 years.”

First American, a leading provider of title insurance, settlement services and risk solutions for real estate transactions, was selected to the 2020 FORTUNE 100 Best Companies to Work For® list from among thousands of companies that applied. To identify the 100 Best Companies to Work For® each year, FORTUNE partners with Great Place to Work® to conduct the most extensive employee survey in corporate America. First American has improved its standing on the list this year, moving up 7 spots.

“We are so proud of our continued relationship with First American and the work that we’ve done with the organization,” said Ryan Rieches, Founding Partner of BrandingBusiness. “In creating First American’s Purpose, we’ve addressed a gap that’s existed between what First American provides and why it provides it. In essence, we’ve connected the efforts of these employees with the emotional impact of their outcomes—serving to highlight the importance of contributions from each individual as well as the whole.”

Rieches concluded, “Employees are the single most important contributor or detractor to a company’s reputation. Backed by a number of prominent research studies, being a great employer is great for business! We look forward to First American’s continued success in both regards.”


About BrandingBusiness

BrandingBusiness is a brand strategy and development consultancy that helps B2B companies establish, assess, and position transformational brands. The company, formerly known as RiechesBaird, views brands as strategic assets that are best leveraged by integrating brand strategy with business strategy. It offers a rigorous approach to brand building, engagement and design with programs customized for unique challenges and opportunities B2B companies face. Its founding partners are sought-after brand strategists who, over the past 25 years, have worked with American Airlines, Cisco, Elsevier, Huawei, Teledyne, Pacific Life, ABM Industries, Hitachi, Saint-Gobain, Tech Data, and First American among other companies. BrandingBusiness has offices in Irvine, Calif., New York City and London.