IRVINE, Calif. (June 18, 2018) – BrandingBusiness, a leading B2B brand strategy agency founded in 1994, today named Annie Ly to the position of Senior Brand Strategist. Ms. Ly will join the BrandingBusiness team at their Headquarters in Irvine, CA.
“We are pleased to welcome Annie to our team,” said Ryan Rieches, Founding Partner of BrandingBusiness. “Her experience, enthusiasm and professionalism will be a great complement to our team of world-class strategists. Our mission is to help organizations achieve breakthrough success by unlocking, clarifying and leveraging the inspirational power of the brand; Annie’s passion and expertise will help us accomplish this.”
Ms. Ly has over 15 years’ experience in roles including development, product marketing, research and brand strategy. Most recently, she was Associate Director of Strategy at Verse Group in New York, where she worked with brands such as Samsung, Magellan Health, Novartis and LexisNexis. Prior to that, she held positions with Sega of America, YMCA of the Mid-Peninsula and Goodby, Silverstein & Partners in San Francisco.
BrandingBusiness’ approach has a strong foundation in research to lead the strategy in building powerful B2B brands. Ly will play an integral part in this area, as well as augmenting their commitment to providing compelling brand narratives for their clients.
BrandingBusiness is a brand strategy agency that helps B2B companies establish, assess, and position transformational brands. The company views brands as strategic assets that are best leveraged by integrating brand strategy with business strategy. It offers a rigorous approach to brand building, engagement and design with programs customized for unique challenges and opportunities B2B companies face. Its founding partners are sought-after brand strategists who, over the past 20 years, have worked with American Airlines, Cisco, Elsevier, Huawei, Teledyne, Pacific Life, ABM, Hitachi, Saint-Gobain and First American among other companies. BrandingBusiness has offices in Irvine, Calif., New York City and London.