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Behind the Scenes Insights on Making the FORTUNE 100 Best Companies to Work For® list

By Ryan Rieches

Being included on the Fortune 100 Best Places to Work For® list is an aspiration for many organizations. Mark Rutherford, SVP Human Resources at First American Financial talks with BrandingBusiness Founding Partner Ryan Rieches about the decision to compete, the rigorous process, lessons learned along the way, and the satisfaction and celebration that comes with making it on the list for the first time in company history.

Topics include:

  • Why go through the process? (2:35)
  • Lessons learned (6:17)
  • Knowing what you do well (12:15)
  • Importance of employee branding (16:58)
  • Advice for organizations (18:54)