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Behind the Brand of MarketingProfs

By Ryan Rieches

MarketingProfs Founder and CEO, Allen Weiss, talks with BrandingBusiness Founding Partner, Ryan Rieches, about how MarketingProfs came to be, and how modern marketers are using branded content and training to stay ahead of the competition.

Topics include:

  • The birth of MarketingProfs (1:01)
  • “Real World Education” (5:09)
  • Hot topics in training marketers (6:38)
  • Changes in training (15:09)
  • Advice for global marketers: “lateral thinking” (22:38)